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Brand Identity: Differentiating Your Brand Using Multiple Visual Cues (Form,...
Recently British retailer Selfridges — which apparently sells EVERYTHING — started a new marketing campaign entitled “No Noise.” As part of this campaign, they sold un-branded versions of famous...
View ArticleWhat’s a logo worth? An Examination of the True Value of a Well-designed Logo.
A logo performs several important functions in helping your brand succeed. A good logo can shore up your brand, help it stand out, evoke trustworthiness and represent your brand for years to come. The...
View Article3 Features of Strategic Design (How Good Design Helps Your Brand Flourish)
Good design is captivating, seductive and acts as an emissary for your brand. By catching the eye of your audience members, drawing them in and reinforcing their core values, good design helps your...
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